Top 1% in UX performance by Baymard Institute 2024
Enhancing returns
Enhanced the returns experience, boosting online adoption 6x, cutting call center volume by 45%, and improving CSAT 28% and LTSA 25%.
In-cart promo awareness
Created an in-cart promotional experience with gamified elements, driving an 80% customer preference.
Hey y'all,
I'm Christian Laing…
A senior product designer at The Home Depot, where I’ve made returns easier for millions of customers.
My work has not only boosted internal scores but also helped earn a top 1% ranking in ecommerce returns UX, as recognized by the Baymard Institute.
Outside of work, I'm active in the Austin and Orlando UX meetups where I occasionally present my ideas.
Fun fact: I spent time living in South America before spending five years in Spain and South Korea, where I competed in Korea’s top chess league.
Contact me